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Rewind Paid Search Performance Index: June 2010
Welcome to the PM Digital Rewind Monthly Index, a new feature that highlights paid search performance for online retail marketers during the prior month. Based on aggregated and indexed performance...
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Back-to-School Retail: Anxious Moments
The NPD Group says that teen spending is up 6-8% over last year. And, they’re buying what’s typical: fashion, lifestyle, electronics. I want to believe it, but I still don’t like what I’m seeing,...
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Rewind Paid Search Performance Index: July 2010
Paid search metrics for PM Digital’s online retail clients in July continued to reflect positive trends for online shopping. The PM Digital Rewind Index, which measures paid search performance for...
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Retail Digital Marketing: The Merchandise Buyers are the Heroes
Office of a Tie Buyer Nothing brings innovation to digital marketing like getting inside the product and understanding what the head of merchandising is thinking about long before it hits the stores,...
View ArticleUsing the Four Pillars of Optimization to Recapture Online Market Share
The following article appeared in Chief Marketer on February 11, 2011. In many market sectors, the traditional retailer is under siege. Take the apparel sector. Discounters such as Overstock.com,...
View ArticleUpcoming Events: IRCE 2013
Heading to the Windy City for the 2013 Internet Retailer Conference and Exhibition? PM Digital is again exhibiting at the conference and we would love to see you at our booth. With an expected...
View ArticlePLAs during the Holidays
It’s that time of year again; back to school campaigns are peaking and many retailers are in the midst of their second most important season of the year. Yet, despite […]The post PLAs during the...
View Article‘Tis the Season: Tuesday Does Not Disappoint
In 2012, the Tuesday after Green Monday was the 4th highest spending day. Performance as our indicator, we believe it will remain in the top 5. Tuesday our client’s generated […]The post ‘Tis the...
View ArticleBeyond the Inbox: How email’s influence drives cross-channel performance
As marketers, we’re all well aware of the fact that integration can significantly influence the success of campaigns. Breaking down silos and instilling integrative practices seem to be the priority of...
View ArticleRinging the Early Bell for Back to School 2014
In a pre-ecommerce era, Back to School shopping was generally an annual day-long event just before the first day of school. As online shopping continues to grow as consumers’ go-to channel, Back to...
View ArticleMaking a List and Checking it Twice
It may still say August on the calendar but the 2014 Holiday Season is already upon us. As retailers, you are well aware that holiday shopping doesn’t necessarily start on Black Friday anymore; instead...
View ArticleRunway Traffic
New York Fashion Week is almost here, and in addition to the fashion elite competing for seats and Lincoln Center, fans from all over the world demonstrate a heightened interest in designers, trends,...
View ArticleWWD Digital Forum – The Rise of Mobile Shopping
The 2014 New York WWD Digital Forum shone the spotlight on the new age of mobile and social shopping. Bringing together industry leaders from Steve Madden, Alex and Ani, Rent the Runway, Dollar Shave...
View ArticleBeacons Beckon Early Brand Adopters
Beacons are defined as guiding signals. Historically these objects dispelled their light to lead people to safety, whereas today Beacons are becoming the new bridge to relevant brand messaging. In this...
View ArticleInsta-Shopping
2014 has been a transformative year for Instagram. While 2013 brought a Facebook acquisition and videos into the mix, in 2014 the platform has been able to prove its value to brands and solidify its...
View ArticleWhat’s Old is New Again: The Catalog Makes a Comeback
Retail is going through an interesting transition period. Despite all of the advances that have been made in ecommerce, mobile commerce and social commerce, traditional retail refuses to fall to the...
View ArticleNews You Can Use – January 23, 2015
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: JCPenney's catalog revival to Pinterest's new targeting tactic, here's a snapshot of some of the...
View ArticleFranchise Frenzy
Often, the ultimate goal of any small business owner is to turn their one location into many; the ability to franchise cements a business idea’s value, as franchising indicated that the brand appeal is...
View ArticleThe Hidden Power of Suggestion in Risk-Taking
To make it in fashion one must take risks. Designers must find a new perspective, hone a unique voice, and, every season open their collections up to outside ideas and influences. In my latest...
View ArticleThe Next Frontier: Data Integration and Attribution
Another year, another successful eTail West Conference. If you have never attended eTail West before, the conference is full of engaging presentations and enthusiastic conversations among the top...
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