Welcome to the PM Digital Rewind Monthly Index, a new feature that highlights paid search performance for online retail marketers during the prior month. Based on aggregated and indexed performance data, the PM Digital Rewind Index provides immediate, ongoing perspective for the retail sector just a few business days after the close of a given month. Note that while our recent Spring Apparel Rewind Study focused exclusively on apparel, the monthly PM Digital Rewind Index covers all retail categories.
June 2010
Despite lackluster results reported for offline retailers, June was a good month for PM Digital’s online retail clients. On a year-over-year basis, paid search spend for June was up a healthy 25%, but paid search demand was up far more (44% vs. prior year). This shows dollars spent on paid search continue to go further and to become more efficient. The only metric that hasn’t improved compared to June 2009 was average order, which was essentially flat (down -1%).
June 2010 Top Sales Days: Thu 6/3, Wed 6/2, Mon 6/14
Both sales metrics, demand and number of orders, tracked very closely to one another in June. The top days came right at the start of the month, immediately after Memorial Day, but smaller peaks in sales were observed later in the month on Mon 6/14 and Tues-Wed 6/22-6/23. (Father’s Day was Sun 6/20.)
June 2010 Top Spend Days: Wed 6/2, Thu 6/3, Tues 6/1
The top days for paid search spend aligned with the top days for sales, right at the start of the month.
June 2010 Top Clicks Days: Wed 6/2, Thu 6/3, Tues 6/1
Clicks also followed sales and spend patterns very closely, although they remained closer to the average index of 100 in general.
Look for our next PM Digital Rewind Index covering July 2010 to be released the first week of August.