Beacons are defined as guiding signals. Historically these objects dispelled their light to lead people to safety, whereas today Beacons are becoming the new bridge to relevant brand messaging. In this age of showrooming, retailers have to combat shifting shopping behaviors. No longer are customers’ attention spans solely devoted to the products in specific stores, now, thanks to smartphones, customers are essentially shopping from multiple retailers all the time. After seeing an item we’re interested in within a store, we now instinctively call up competitive items on our mobile devices to compare price, aesthetics, shipping policies and brand incentives. Today, […]
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