Another year, another successful eTail West Conference. If you have never attended eTail West before, the conference is full of engaging presentations and enthusiastic conversations among the top retail and marketing minds in the business. eTail invests heavily in ensuring that the topics and subject matters that drive the conference are highly informative and innovative. The common denominator among all of the topics of interest from eTail West 2015 was data. As marketers, data is the basis of everything we do. Without sound data practices, any innovative strides we may attempt fall flat. As is always the case, many marketers […]
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