Often, the ultimate goal of any small business owner is to turn their one location into many; the ability to franchise cements a business idea’s value, as franchising indicated that the brand appeal is universal. Although franchising is celebrated, it doesn’t come without its own set of challenges. When a store or restaurant grows from 1 to 2 to 4 to 8 and so on, both marketing challenges and opportunities increase in spades. How do you tell one cohesive brand story while also catering to the unique needs and qualities of individual outposts? Thanks to the rise of local marketing […]
↧