To make it in fashion one must take risks. Designers must find a new perspective, hone a unique voice, and, every season open their collections up to outside ideas and influences. In my latest contribution for Luxury Daily, I offered my insights on the Hidden Power of Suggestion in Risk-Taking. Drawing upon search data, I explore the ways in which designers could, and should, leverage existing consumer data within their collection forecasts. While in pursuit of the new and the bold, designers must also be mindful of the trends and styles that are driving consumers’ tastes today. Here are a few intriguing […]
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