Retail is going through an interesting transition period. Despite all of the advances that have been made in ecommerce, mobile commerce and social commerce, traditional retail refuses to fall to the wayside. Native ecommerce brands are choosing clicks to bricks paths, and now more retailers are re-investing in catalog marketing. You may be wondering what a catalog can do that an online look book or social media campaign can’t? And the answer is that it’s not what one can do and the other cannot, it’s what they can do for one another. In this age of 24/7, multi-device shopping, consumers […]
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