Cyber Monday Goes Mobile, Breaks $1 billion in Sales
Users were whipping out their mobile devices for more than just texting and tweeting on Monday. Mobile sales on Cyber Monday totaled $1.07 billion, a 34% year-over-year increase, according to Adobe...
View ArticlePaid Search Performance: Election Impact Now & Into Holiday
With the results of the 2016 presidential election now in, there are many new questions lingering on the minds of the American population. Retailers, in particular, are weighing the potential impacts a...
View ArticleWill Election Distraction Put a Pause on Online Shopping?
As we near the finish line of one of the more unconventional presidential races of our time, consumers and businesses from all walks of life will likely breathe some sigh of relief by the middle of...
View ArticleEngagement Rings Get a Makeover with Personalized Styles Outshining Size
The popularity of television programs like “Say Yes to the Dress” and “The Bachelorette” show that people are still interested in the fashion and romance of a wedding, even if they’re not giving as...
View ArticleAs Parents Pack Stores, Retailers Hope for Strong Back to School Sales
As the mother of a high schooler, a middle schooler and an elementary schooler, Elizabeth Araujo’s goal is to dispense with back-to-campus shopping as quickly as possible. Perusing the packed aisles at...
View ArticleBack-To-School Season: The Second Most Wonderful Time Of The Year
The sixth annual “Back to School Trend Report” by digital marketing agency PMX Agency examines the impact that digital, online and mobile shopping trends are having on retailers and the back-to-school...
View ArticlePMX Agency’s Back to School Study: The 6th Edition
It’s nearing the end of June, and for most students and educators, the daydreams of sweet summer months are finally becoming a reality. While most consumers begin to kick back at home, hit the beach...
View ArticleWhat’s Going On at Jet.com?
Whenever a flashy, young, ‘disruptive’ force makes its way onto the scene, it’s natural to experience some feelings of unease (particularly when an ecommerce vet is in the driver’s seat). That’s why...
View ArticleThe Marketer’s Big Data Challenge: Unifying Our View of the Customer
In a recent post, we discussed what the future of big data holds, and how we can apply it to develop highly targeted and relevant campaigns for unique customer segments. Emerging opportunities for...
View ArticleCould Target’s Move Away From Gender-Based Signs Kick-Start a Trend?
Late last week Target announced it will phase out some gender-based signs in its stores, specifically in the toy and bedding aisles. Giving shoppers a more gender-neutral experience seems to be the...
View ArticleHow to Kick it Into High Gear for Last Weeks of Back to School
The Back-to-School season officially kicked off for retailers as early as springtime, as brands developed fresh strategies and high-engagement campaigns to capture new sales achievements for the second...
View ArticleFrom Mobile to In Store: Measure Direct Impact of Mobile Ad Spend
Mobile has changed the game for brands and marketers. And the real-time data associated with mobile has opened up an array of opportunities for marketers to better understand and outline the consumer...
View ArticleSchool’s Out for Summer, but Retailers Are Back in Session for the ’15-’16...
The release of PM Digital’s annual Back to School Study signifies that the time is now for retailers to kick their marketing efforts into high gear. While students have just entered into the beloved...
View ArticleMore CSE Consolidation: Connexity Grabs PriceGrabber
Last week, our teams received word from PriceGrabber that it had been acquired by Connexity (rebranded from former price comparison website, Shopzilla). This is important news for retail, as it means...
View ArticleThe Buy Button is Coming
With Google confirming that the Google buy button is, in fact, ‘imminent’, the retail and advertising communities have responded with mixed emotions – and now, so will I. Let’s first lay out how we...
View ArticleThe Next Frontier: Data Integration and Attribution
Another year, another successful eTail West Conference. If you have never attended eTail West before, the conference is full of engaging presentations and enthusiastic conversations among the top...
View ArticleThe Hidden Power of Suggestion in Risk-Taking
To make it in fashion one must take risks. Designers must find a new perspective, hone a unique voice, and, every season open their collections up to outside ideas and influences. In my latest...
View ArticleFranchise Frenzy
Often, the ultimate goal of any small business owner is to turn their one location into many; the ability to franchise cements a business idea’s value, as franchising indicated that the brand appeal is...
View ArticleNews You Can Use – January 23, 2015
It's Friday and it's okay if you've missed this week's top digital stories. We've got you covered: JCPenney's catalog revival to Pinterest's new targeting tactic, here's a snapshot of some of the...
View ArticleWhat’s Old is New Again: The Catalog Makes a Comeback
Retail is going through an interesting transition period. Despite all of the advances that have been made in ecommerce, mobile commerce and social commerce, traditional retail refuses to fall to the...
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